Move Over Kardashians — North West Is Building Her Own Brand and It’s Juicy! 🍾👠

Get your gasp face ready — because the Kardashian dynasty just dropped a bomb 💣!

✨ At just 12 years old, North West is allegedly being prepped to launch her very own fashion + lifestyle brand called NOR11 — and mom Kim Kardashian is handling the paperwork like the boss she is. 👩‍💼🖊️ On January 14, 2026, Kim filed three trademark applications for the name NOR11, covering everything from clothing and footwear to jewelry, handbags, watches and cosmetics — basically an empire before puberty even hits. 👠💄👜

📛 The name “NOR11” is a cute-but-calculated mash-up of North’s name and the age she first dreamed up the concept — and the filings were done through KimYe’s Kid Inc., where Kim is the sole boss lady listed. (Sorry Ye — looks like this project is mommy-led.)

🔥 This move comes amid all the shade North has been catching online for her bold look — including controversial dermal piercings and artistic choices. Instead of hiding from the haters, she’s leaning into that rebellious vibe, releasing music and rocking her style unapologetically — and now turning it into business fuel. 🎤✨

😏 Love it or raise an eyebrow at it, one thing’s clear: the next generation of the Kardashian-West empire might be starting even before high school. Empire building soooo early. 💅👑

📸

Suggested Ima