Justin Bieber Burns Bridges: The Inside Story of Drew House’s Collapse

Justin Bieber has officially severed ties with his fashion brand, Drew House, citing a breakdown in relationships with former manager Scooter Braun and Churchome pastor Judah Smith as key factors in the brand’s demise.

Sources close to Bieber revealed that he felt Drew House no longer represented his vision, largely due to Braun’s significant involvement in the company. Tensions escalated in 2023 when board member David Bolno was implicated in a high-profile investigation, though later cleared. Bieber reportedly wanted Bolno removed, but Braun defended him, leading to further discord.

The situation worsened when co-founder Ryan Good left Churchome, accusing Pastor Smith of exerting undue influence over Bieber. Despite Good’s departure, Bieber allegedly distanced himself from his former best man and exited Drew House, leaving the brand in turmoil.

Bieber has since launched a new fashion line, SKYLRK, signaling a fresh start. He has been promoting the brand on social media, even sharing an animated video that metaphorically sets Drew House ablaze. In a now-deleted Instagram Story, Bieber urged fans to stop supporting Drew House, stating, “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life.”

The fallout has left Drew House’s social media inundated with negative comments from Bieber’s fans, marking a dramatic end to the once-celebrated brand.